Projects

The Beretta Tribe Stories are films documenting the lives and commitment of hunters who live each day as good stewards of the land. These films are intended to communicate the priceless value of hunting through the experience of hunters who act concretely for the sustainable growth of hunting.

This project was a unique opportunity to illustrate the mindset behind the veteran founded and operated fitness and outdoor brand, Born Primitive. Built from a piece written by the brand’s founder, the film brings to life the raw, hard working mentality that represents the Born Primitive brand and their mission.

The “Be Your Own Defense” campaign was built in partnership with Beretta to empower new, and non-traditional firearms owners to take the steps necessary to protect themselves and their families in a world full of surprises and constant change. Working with fine artist and competitive shooter, Jessica Hook, the campaign aims to show people that we all deserve to live safe and free, but that freedom comes with a sense of ownership and responsibility.

Taking cues from the world of streetwear–where artists, influencers, designers, and culture-shapers collaborate with brands for custom product offerings–the “Custom Works FCU” series positions SIG Sauer not only as the lead destination for customizable product offerings, but also highlights why SIG Sauer is one of the most innovative brands currently leading the industry. Viewers will get an up-close look at the Custom Works P320 Studio; through the eyes and mind of artist Gypsy Walters, who breaks down his approach to style, design, and training.

We partner with innovators to tell boundary pushing stories. Our goal is to work closely with partners like Atlantic Diving Supply to bring their messages to the world with unprecedented quality and unmatched authenticity. From script writing and distribution, to directing, editing, and creating, we offer turn-key services for brands who want their stories to be told with precision and depth.

The Naval Special Warfare (NSW) community is an uncompromising, dedicated, brotherhood of patriots who say yes to the mission when many others say it can’t be done. They deserve our support in an organization that parallels their resolve and commitment. Thankfully, this organization exists. The Navy SEAL Foundation (NSF) is an amazing non-profit whose sole mission is to provide immediate and ongoing assistance to the Naval Special Warfare community and their families. The Navy SEAL Foundation has and always will hold a special place in the hearts of the IRONCLAD family. The “They Say, We Prove” project was born from the desire to capture the essence of this super-human community and their dedicated families while raising both awareness and funds that allow NSF to continue their incredible work in supporting these deserving individuals.

We partner with performance-focused brands to tell stories that inspire. Our goal is to work closely with our partners like Under Armour to bring their messages to the world with unprecedented quality and unmatched style. From script writing and distribution, to directing, editing, and creating, we offer turn-key services for brands who need their story to be told by a creative team who can keep up with top performers from all over the world.

Over the past few years, it’s been an immense privilege to partner with the truly incredible Ashley Horner, a Reebok sponsored athlete. Ashley has worked tirelessly to inspire her expansive following to reach new heights in personal health, fitness, and to be more socially active. For this project our team embarked on an epic journey to document Ashley as she ran 150+ miles across Haiti to raise money and awareness for Maison Fortuné Orphanage. We slept and ate when we could and captured the blood, sweat, and tears required to see the mission through.